M DANIAL ASYRAF
In the past decade, I’ve grown from crafting festive films seen by millions, to leading national-scale movements that unite communities, preserve culture, and inspire action.
My journey isn’t just about titles or timelines. It’s about moments — when stories became bridges, when purpose met creativity, and when people felt something real.
I’ve shaped dreams into reality for Malaysians, sparked change in the middle of a pandemic, and brought voices from forgotten corners into the light.
This is where I’ve been. This is how I move.
WORK JOURNEY
2025-Present
PETRONAS
Carbon Management Division: External Analyst, Strategic Relation & Advocacy
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Led strategic storytelling initiatives to shape PETRONAS’ decarbonization narrative
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Championed stakeholder engagement by connecting key internal and external parties to drive the CCS movement, including initiating a university-based program to groom future CCS spokespersons.
2023-2025
PETRONAS
PETRONAS 50 Special Project: Stakeholder Engagement & Opportunity Accelerator
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Spearheaded 50th Anniversary Campaigns, driving high-impact activations across regions, increasing brand visibility, and managing internal/external stakeholder communications.
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Achieved RM1.1 million in cost savings through in-house video production and regional partnerships, saving RM150,000 in agency costs.
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Executed 12 PETRONAS 50 Homecoming activations across East Coast and Sarawak in 30 days, setting a regional record and engaging over 1,000 alumni in East Coast and 3,000 participants at Bintulu Orchid Run, Sarawak.
2018-2023
PETRONAS
Communication Management Department: Senior Director of Video Production
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Directed and produced high-quality video content, including PETRONAS festive advertisements, supporting corporate communication strategies and marketing campaigns.
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Managed internal and external production teams, ensuring the timely delivery of video solutions that aligned with the company’s brand positioning.
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Edited and produced promotional materials, leveraging industry-leading tools to enhance visual storytelling.
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Contributed to reputation management and brand-building through innovative video production strategies and post-production work.