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CRAFT

I’ve never believed in storytelling for show. To me, stories are bridges — between people, purpose, and progress. Every project you’ll find here is more than just a deliverable. It’s a lived moment, a shift in mindset, a movement in motion. Whether I was leading strategy, shaping the narrative, or walking beside a dreamer — I was there to move people toward something meaningful.

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These are some of the stories I’ve helped shape. They are not perfect. But they are real, human, and full of heart.

 

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PETRONAS 50th ANNIVERSARY

Lead Strategist & Story Architect

 

​Spearheaded narrative direction, stakeholder engagement, activation planning & audience experience across Malaysia

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PETRONAS 1ST FESTIVE SERIES : 366 

Creative Narrative Lead & Cultural Strategist

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Co-led concept development, script curation, and cultural framing across 7 Malaysia festive campaigns.

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PETRONAS 1ST ANIMATED FESTIVE FILMS

Narrative Lead & Creative Strategist


Spearheaded storytelling transition from live-action to animation during pandemic; developed core narratives, emotional arcs & audience resonance.

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PETRONAS : LAND OF LIGHTBULBS

Creative Director (Client)

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Helmed the creative vision and emotional arc of PETRONAS’ first India-focused film; crafted a metaphor-rich narrative that bridged cross-cultural values, energy themes, and brand intimacy across three chapters.

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PEOPLE OF PETRONAS

Story Concept & Narrative Writer


Crafted the emotional framework and core messaging of a people-first sustainability film; articulated PETRONAS’ inclusion ethos through real voices, lived truths, and universal human energy.

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